opfhu.blogg.se - App store download rate

The biggest marketing mistake, however, when it comes to integrating SEO and ASO is overlooking the role of the website for driving volumes of referral visits directly to your store page, and app downloads section.

Indexation of Apps in Google SERPS (search engine results pages).

App rating and reviews generation and handling.

You may be surprised to discover that lots of the traditional search engine optimization tactics that work for search engine performance, such as Google and Bing, can also be directly applied to ASO. The integration of these areas, and the application of consistent focus on ASO, can support numerous search marketing gains. There is more overlap with ASO and SEO than direct competition between the two. The key ingredient missing from many ASO marketing delivery approaches is organic search optimization and integration of app stores within the broader organic marketing mix. Organic Optimization: Your ASO Foundation The only exception to this close grouped trend being entertainment, which has 5.72% of popularity. The percentages outside of the top 5 categories are closely grouped between 2% and 4% and include travel, food/drink, health/fitness, and more. By increasing impressions, you can support other goals such as traffic to your online app and downloads. What Is App Store Optimization?Īpp Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO.ĪSO is fundamentally about improving the visibility of your apps inside an app store search engine such as Google Play or Apple App Store. Whether you are new to app store optimization or simply keen to refine your approach to ASO, this post shares practical insights which are proven to maximize app store success.

Tactics to improve your organic rankings for apps.

Types of app stores to promote your company app.

How to achieve higher rankings within app stores.

This is where app store optimization (ASO) is so important. The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they can enable people to discover their apps in the first place. In Q1 2021, there were 3.48 million apps available for Android users on Google Play - and Apple App Store has approximately 2.22 million apps in place for iOS users.